Nike have been divide the market into separate segments on the basis of series that relevant to the characteristic such as demographics have age, gender, family life cycle and others.(App.2) Besides, they target in different identifiable such as men sports running shoes and women sport running shoes.
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Market segmentation of the Nike company Demographic Segmentation Demography segmentation they include age, race, family income, and education level, among others.Besides, it was observed that the majority of the respondents consist of professional from various fields like engineers, software professionals, working executive etc. who effective form 38% of our database.
Nike (NKE) faces some challenges in its target markets. In the US, economic growth rates have tapered down, and the trade war could affect its China market.
Highly focused brand includes Nike, Adidas, and Reebok, they target a precise market. However, there is evidence that a brand will widen its target market as it reaches a greater level of maturity. In the case of Nike, for example, there was a move into new sports areas away from the running heritage.
Nike uses demographic segmentation as one of the factors to target on every individual by their age group, gender and generation. Nike mainly focuses on consumers that are aged between 15- 40 .The business enterprise caters to both guys and female athletes equally, and is setting an increasing centre of attention on the tweens and teenagers to construct long-term brand loyalty.
Nike who has a huge market share is able to control its costs to maintain performance advantage over emerging competitors in the industry. If a company wanted to enter the market, they will have to possess a very large capital investment to open new shoes factories and stores and conduct research to create an attractive line of product.
Identification of Target Market(s) In its beginning Nike’s focus was primarily on track and field, and for the most part track athletes were their target market. One of the first individuals to endorse a Nike product was a man who exemplified their style and way of conducting business, Steve Prefontaine.
For Nike, the target market has been the athletes who use their products in their games. However, as it grew, the management realized that the market was going beyond the athletes. Other members of the society who wanted simple sportswear and other casual wear were also visiting their shops.
Market segmentation of the Nike company Demographic Segmentation Demography segmentation they include age, race, family income, and education level, among others. Besides, it was observed that the majority of the respondents consist of professional from various fields like engineers, software professionals, working executive etc. who effective form 38% of our database.
Nike specialises in sports wear such as trainers, tracksuits, bags etc. Nike produces football boots; they can choose to target customers, consumers and businesses. For example, Nike can make football boots for kids aged between 10-15years, so although the products were made for the kids, their target audience will mainly be the parents, because they know kids might not be able to afford the.
Target Market Being a sporting goods company, Nike targets athletes and active consumers. “Most of the consumers of Nike's products are mainly athletic. Nike is the master of segmentation, its segmenting market typically target's athletes, both women and men from the age 15 to 35.
Sample by My Essay Writer In her article “When Nike Stopped Selling Shoes and Began Selling Fitness,” Kim Bhasin describes the transformation of the company and how it lines itself up with fitness freaks everywhere today. Nike appeals to people’s emotional state with their advertisements that are targeted towards people who want to be in shape.
Nike Market Segmentation And Positioning. Table of Contents Market Segmentation and Product Positioning 2 1.1. Introduction 2 1.2. Product the company will offer 2 1.2.1. Motorcycle industry an overview 2 1.2.2.Motorcycle industry in US an overview 3 1.3.Marketing Objectives of the Motorcycle Company: 4 1.4.Primary Characteristics of the Motorcycle 4 1.5.Branding Strategy 5 1.6.Product.
Nike’s marketing objective is to employ a range of marketing communication tactics that can cater to the organization’s target market, who have different nationalities, genders, cultures, and ages.To enable this, Nike introduces its latest products through a marketing communication group that can strengthen the “positioning of, and key messages about, the Nike brand,” through different.
Although the founders of Nike might disagree, Nike over the years has also ended up becoming a fashion-icon or status symbol of sorts that also potentially attracts customers. The fact that their existing customers might find an owned product fashionably-outdated before the end of its life and proceed to replace it with a newer version might also contribute to the profitability of Nike.
Market Analysis of Nike Julie Wilderman BUS330: Principles of Marketing Professor David Kalicharan August 08, 2011 Market Analysis of Nike One important issue marketers need to realize is that it is essential to have a heavy commitment and solid customer focus and to attempt to satisfy customer wants and needs.
North American sales for Nike are still 2.5x greater than the next closest market, which is Western Europe. Nike is unique in the fact that they have a very general targeted demographic segment. If anyone wants to be athletic, then they’re going to receive at least one marketing target no matter what their racial profile, economic status, or other sub-demographic may be.
Nike is expanding women's apparel, especially sports bras and tights. Sales of Nike's training and running apparel for women grew by double digits in the last quarter, outpacing the men's business.